Kinnow Exports: Pakistan’s Citrus Journey
Pakistan has officially launched its kinnow export season for the year, and it’s gearing up to be quite an event! The Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA) has set a hefty goal of exporting 300,000 tonnes, aiming to bring in around $110 million in foreign earnings.
So far, since December 1, exporters have already shipped about 6,000 tonnes to destinations like the Middle East, Sri Lanka, and the Philippines. Last year, the total exports were approximately 250,000 tonnes, which generated $95 million. While this year’s production looks promising—with a projected output of 2.7 million tonnes, significant growth from 1.7 million tonnes last season—it’s worth noting that exports still linger at nearly 50% below the 550,000 tonnes shipped five years ago.
Waheed Ahmed, the PFVA Patron-in-Chief, highlights an essential issue: there’s been “zero investment in R&D.” He believes that without introducing new, climate-resilient citrus varieties, Pakistan is missing out on a tremendous opportunity. The association has put forth a comprehensive plan to the government, which, if put into action, could boost citrus exports to $400 million within the next five years.
To capitalize on this potential, Ahmed suggests that Pakistan should start cultivating new varieties sourced from countries like Egypt, the US, Morocco, and China. Focus on low-water citrus types—like lemon, grapefruit, orange, and mandarin—that enjoy strong global demand can also be beneficial.
However, the broader citrus sector is grappling with challenges. In regions like Dir Upper and Lower, once recognized for its honey-flavored oranges dubbed “nature’s candy,” prized orchards are gradually being replaced by shopping plazas due to rising land prices and population pressures. The famed Dir oranges are now clinging to survival on a mere 300 acres, with many traders resorting to selling Punjab-grown fruit under the Rabat label to satisfy local cravings.
Interestingly, organically grown Dir oranges, cultivated without pesticides or urea, spotlight Pakistan’s citrus potential. But this also reflects the urgent need for a scientific approach in farming practices.
On the logistical side, Ahmed flags another concern: obstacles in kinnow exports. With trade routes to Afghanistan suspended, access to Central Asia and Russia has stalled, forcing exporters to choose longer and more costly paths through Iran, which has already seen freight charges double at the start of the season.
To tackle these challenges effectively, there’s a pressing need for a national citrus strategy, increased R&D investment, and the modernization of irrigation systems, especially in light of worsening water shortages.
As Pakistan embarks on this journey of export expansion, finding sustainable solutions will be crucial. For those interested in how to navigate the world of citrus exports or deepen connections within the food landscape, Pro21st could be a valuable resource. Engaging with them may open doors to more insights and opportunities in this vibrant market!
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