PUBLISHED January 11, 2026
KARACHI:
In our daily lives, we often face moments of uncertainty. Picture this: it’s an average afternoon, and your phone is already in hand, ready for a question that feels small but nagging. Instead of skimming through articles, many of us instinctively open a video app. Why? Because video has become our preferred method of learning.
In Pakistan, this shift is happening everywhere. From students digging into concepts before class to travelers seeking advice, visuals are now the go-to for answers. Instead of reading paragraphs of text, we can quickly find a video demonstrating exactly what we need. This change isn’t necessarily about a desire for video; it’s about how our brains prefer to process information in a fast-paced world.
Video provides clarity by showing steps in real-time. It’s engaging and cuts down on ambiguity. When watching a tutorial, for instance, you can instantly see if the method looks right. This allows viewers to absorb information more naturally and intuitively, responding to cues like tone and body language that simply don’t come across in text.
As Ali Tahir Mughees, a senior journalist in Pakistan, points out, traditional media has its limits. Print can be reread but lacks movement; video can show but may not be revisited. Our digital age merges both, allowing viewers to revisit dynamic content whenever they need clarity.
Humans are naturally inclined to trust visuals over text. Instead of seeking out one authoritative source, many will view several videos to gauge consistency and accuracy. They’ll see the same idea repeated across multiple voices and, through this, form their own understanding, especially in practical situations like cooking or fitness.
As a university student from Karachi shared, her instinct is to seek quick answers on video platforms. Instant visual explanations make daunting tasks feel manageable. She feels confident when multiple videos convey the same message, blending the concepts of learning and leisure seamlessly. Platforms adapt to this need by making search an inherent part of the viewing experience, enabling users to discover fresh information while watching.
As this transformation unfolds, the responsibility for platforms to ensure credible information has grown. Misinformation poses a significant risk when audiences rely heavily on visual cues without guidance. For example, TikTok has introduced measures to surface credible content during high-stakes searches, ensuring that accurate information is accessible without hindering curiosity.
This shift towards learning through video is far from a mere passing trend. It’s reshaping how we think, learn, and ultimately trust the information we consume. As video becomes the standard medium for searching, it also invites more engaging and human connections with content. Curious minds can now learn visually, exploring how ideas come to life, rather than sifting through static text.
If you want more resources or a deeper dive into harnessing video for learning, do check out Pro21st, a platform dedicated to empowering your digital journeys. They offer insightful tools and tips that can help you navigate today’s content-rich environment with ease.
