Threads vs. X: The Race for Mobile Supremacy
It’s fascinating to watch the social media landscape shift, and recent reports show that Instagram’s Threads app is closing in on its main competitor, X (formerly known as Twitter). According to data from market intelligence firm Similarweb, Threads boasts an impressive 115.1 million daily active users across iOS and Android. That’s a staggering 127.8% increase year-over-year!
In contrast, X has seen a decline in growth, managing 132 million daily users as of June 2025, a drop of 15.2% from last year. This shift hints at a changing tide in how users interact with these platforms. While X still leads in web traffic with 145.8 million daily visits, Threads is making considerable strides in mobile engagement, which is crucial for advertising revenue.
Interestingly, the landscape isn’t just about these two giants. Bluesky, a decentralized social network, has shown a remarkable 372.5% growth in daily active users, bringing its total to 4.1 million. Yet, it still lags far behind in terms of engagement, especially on mobile devices.
When you zoom in on the U.S. market, Threads and X appear to be in closer competition. Threads has about 15.3 million daily users compared to X’s 22.9 million. Bluesky, meanwhile, is still finding its footing with only 1.1 million daily mobile users in the U.S.
The recent backlash against X’s owner, Elon Musk, has prompted some users to migrate to Bluesky, but criticisms of it becoming a left-leaning echo chamber may be pushing people back to Threads. This dynamic suggests that while Bluesky has carved out a niche, the real competition for mobile users is heating up between Threads and X.
What does this all mean for the future? With Threads gaining momentum, we might see a significant challenge to X’s dominance in the social media realm. As the battle evolves, it’ll be interesting to see how these platforms adapt and innovate to capture even more users.
If you’re curious about the latest developments in social media and how these platforms can impact your digital strategy, consider connecting with Pro21st. They offer valuable insights into navigating this ever-changing landscape!
