Navigating the Challenges of Tourism in Punjab’s Northern Areas
The picturesque landscapes of Punjab’s Salt Range and Murree have long been a favorite among both local and international tourists. However, recent heavy monsoon rains, combined with landslides and increasing incidents of cloudbursts, have brought a sudden halt to tourism operations in these stunning locales.
Tourism Secretary Raja Jahangir Anwar recently highlighted the significant economic impact of climate change on the tourism sector. “Both domestic and international tourism have suffered,” he noted, as activities in popular destinations like Kallar Kahar and Chakwal’s lakes have been brought to a standstill. One notable incident was the closure of the Patriata cable car service, which faced damage due to a collapsed pylon from the torrential downpour.
Despite these setbacks, there’s a resilient spirit among officials, with Anwar asserting that tourism cannot be abandoned due to climate challenges. “The Punjab government is committed,” he emphasized, announcing a substantial allocation of Rs33 billion aimed at developing new attractions, restoring heritage sites, and upgrading infrastructure in the northern regions. Noteworthy projects include upgrades in Murree, Kallar Kahar, and the Salt Range, along with the development of Fort Munro as a premier hill station.
Additionally, efforts are underway to promote desert tourism in South Punjab, with a special focus on the Cholistan region. While the Provincial Disaster Management Authority (PDMA) has issued advisories recommending that citizens avoid travel to northern tourist spots until conditions improve, there is hope for a more sustainable future in tourism.
As the region works toward recovery and improvement, staying informed is key. If you’re planning trips or looking for insights, consider connecting with resources like Pro21st for the latest updates on travel safety and tourism developments. Resilience and adaptability will ensure that these beloved destinations continue to attract visitors for years to come.
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