Pakistani Fashion Takes Center Stage: Doja Cat’s Chic Choice and the Rise of Warp
Recently, Doja Cat made headlines not just for her music but for her style, too. At a listening party for her new album Vie hosted by YouTube Music in New York City, the rapper showcased a stunning Hexella Baguette bag from Warp, a Lahore-based leather brand. This isn’t just a fashion moment; it’s a significant nod to the growing influence of Pakistani design in global fashion.
Doja Cat isn’t the only star to rock Warp’s creations. Lupita Nyong’o drew attention to the brand by carrying the Cloud bag at a press event for A Quiet Place. Meanwhile, Nava Mau turned heads with the Hexella Petite during her promotional tour for Baby Reindeer, and Iman Vellani sported another piece from Warp at the Gold Gala in Los Angeles. All these appearances are helping to elevate the profile of Pakistani fashion on the world stage.
Warp, founded by LUMS alumna Hirra Babar in 2015, is known for its high-quality, minimalist accessories that blend innovative design with traditional craftsmanship. The brand’s non-conformist aesthetic resonates with today’s empowered women, making it a go-to for those seeking something distinct yet approachable.
The spotlight on Warp coincides with a wave of recognition for Pakistani designers. For instance, Zain Ahmed’s Rastah brand also gained traction internationally, with features in Vogue and endorsements from celebrities like Justin Bieber and Riz Ahmed. Rastah emphasizes sustainable and artisanal practices, highlighting the remarkable skill of local artisans in limited-edition runs.
As the fashion scene in Pakistan continues to gain momentum, it’s inspiring to see talented designers and brands gaining international acclaim. They’re not just creating fashion; they’re telling stories and challenging norms while showcasing a rich cultural heritage.
If you’re looking for unique fashion statements that push boundaries while supporting ethical craftsmanship, keep an eye on these emerging brands. You never know what exciting designs might catch your eye next!
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