The Edge of Life Campaign: A Call to Action
In a remarkable effort to tackle childhood hunger, the Hussain Sajwani – DAMAC Foundation has pledged AED100 million to support the Edge of Life campaign. Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, this vital initiative aims to rescue five million children from hunger and malnourishment, especially poignant during Ramadan, a month known for generosity and giving.
The campaign’s goal is ambitious, targeting a minimum of AED1 billion to implement sustainable programs worldwide. It’s a life-saving mission that resonates deeply with our collective responsibility to care for the most vulnerable among us — our children. Unique partnerships with organizations like UNICEF and Save the Children strengthen this initiative, making it a collaborative effort towards a common goal.
As social responsibility becomes a cornerstone of our society, His Excellency Mohammad Al Gergawi emphasized the importance of community involvement. He called upon all of us — both individuals and institutions — to join hands in this noble cause. When we align ourselves with campaigns that prioritize human dignity, we not only uplift communities but solidify the very values that define our society.
Hussain Sajwani, the founder of DAMAC Properties, expressed his pride in supporting this vital campaign. His words reflect a sentiment shared by many in the UAE: the value of giving and the importance of unity in driving positive change. It’s about creating a better future, not just for ourselves but for children around the globe who are threatened by hunger.
The statistics surrounding child hunger are alarming. In 2025, an estimated 118 million children faced hunger, with one in four children under the age of five suffering from acute malnutrition. This is a wake-up call for all of us. Our response should be one of urgency and commitment.
Donations for the Edge of Life campaign can be made through multiple channels, including bank transfers, SMS donations, and dedicated apps. This provides a convenient way for everyone to contribute, regardless of their circumstances. Every little bit counts, and your participation can make a significant difference in the lives of these children.
As we reflect on these challenges, let’s remember that hunger isn’t just an issue for distant lands; it impacts us all. The Edge of Life campaign not only aims to alleviate hunger but also sends a powerful message of solidarity from the UAE to the world.
For those interested in staying updated on real estate opportunities and community initiatives, platforms like Thaikadar (ٹھیکیدار) offer valuable insights. It’s a place to connect and engage with like-minded individuals who are passionate about making a positive impact.
Together, let’s stand in solidarity and contribute to a cause that embodies the spirit of humanity. Join the movement and help extend a lifeline to children in need. The time to act is now!
