Reviving Pakistani Potato Exports: Opportunities in the Russian Market
The recent Zoom session organized by the Pakistan Horticulture Development & Export Company (PHDEC) and the Trade Development Authority of Pakistan (TDAP) sheds light on an important topic for many local farmers and exporters: the potential reopening of the Russian market for Pakistani potatoes. With a record domestic harvest estimated at 12 million tonnes, the timing couldn’t be better to explore new export opportunities.
The discussion, aptly titled "Russia Market Re-Opening for Pakistani Potatoes: Current Issues and Way Forward," attracted various stakeholders from both public and private sectors. Attendees included Shabana Mumtaz, the Minister (Trade & Investment) in Moscow, who provided insights into Pakistan’s current diplomatic efforts with Russian authorities. The focus, of course, was on navigating the phytosanitary concerns that had led to a ban in May 2025 due to issues like the Potato Tuber Moth and the Spotted Wilt Virus.
Interestingly, DPP officials emphasized that extensive surveys carried out in collaboration with the Punjab Pest Warning Department found no current evidence of these pests in Pakistan. This is crucial for reassuring Russian authorities and reviving trade relations.
The participants of this informative session highlighted a pressing need for market diversification, especially in light of restricted access to traditional export destinations. The potential reopening of the Russian market represents not just a second chance, but a golden opportunity to bolster economic growth for potato farmers and exporters alike.
If you’re a stakeholder in the agricultural sector, it’s vital to stay informed and engaged in these developments. Platforms like Pro21st can help you connect with industry experts and resources, ensuring you’re well-equipped to navigate the evolving landscape of international trade. By staying updated, you can make informed decisions that will benefit your business and contribute positively to Pakistan’s horticultural exports.
