TikTok: The New Hub for news Consumption
Hey there! Did you know that a significant number of Americans are now turning to TikTok to get their news? Yep, you read that right! According to a recent analysis by the Pew Research Center, about one in five adults report using TikTok regularly for their news fix. This is a massive jump from just 3% back in 2020. Isn’t it fascinating how quickly things change in the digital world?
Among TikTok users specifically, news consumption has risen steeply. PHOTO PEW RESEARCH
TikTok, primarily known for its catchy dance challenges, has proven itself to be more than just a platform for fun. A striking 43% of adults under 30 now rely on TikTok for news, a significant increase from just 9% five years ago. And those in the 30 to 49 age bracket are starting to catch on too; a quarter of them are now accessing news through the platform, compared to a mere 2% in 2020.
Older adults are a bit slower to embrace this trend, with only 10% of those aged 50 to 64 and just 3% of those 65 and over regularly using TikTok for news updates. But for the younger demographic, it’s clear: TikTok is fast becoming a go-to source.
TikTok has become a significant news source for younger adults. PHOTO PEW RESEARCH
What’s even more interesting is that among TikTok users, over half (a whopping 55%) now say they get their news from the platform regularly, skyrocketing from 22% in 2020. This trend places TikTok on par with other social media platforms like X (formerly Twitter) and Facebook, where many adults also seek news updates.
So why is TikTok gaining traction as a news source? It likely has to do with the platform’s engaging, bite-sized video format that allows users to digest information quickly and in an entertaining way. It’s like scrolling through social media while staying updated on current events—what’s not to love?
As our consumption habits evolve, it’s becoming increasingly clear that platforms like TikTok are reshaping how we engage with the world. If you’re looking to stay informed in a way that fits into your fast-paced lifestyle, why not explore what TikTok has to offer?
If you’re keen on keeping up with the latest trends in news consumption and digital engagement, feel free to connect with us at Pro21st. We’re always here to share insights that matter!
