Apple TV Scores Big with Formula 1 Streaming Rights
Exciting news for motorsport fans! Apple has just secured the U.S. broadcast rights for Formula 1 in a five-year deal, signaling a major move into the world of sports streaming. Starting next year, F1 races will be available on Apple TV, meaning fans can catch all the action from practice sessions to qualifications and the thrilling Grands Prix.
So, what does this mean for viewers? For starters, Apple TV will stream all F1 sessions, which is fantastic news if you’re a die-hard fan. Plus, you can look forward to select races and practice sessions being free to watch on the Apple TV app—perfect for those who want to dip their toes into the world of F1 without committing to a full subscription.
This deal, rumored to be worth around $140 million a year, marks a significant increase compared to the previous rights held by ESPN, which paid about $90 million annually. This investment reflects just how rapidly Formula 1 is growing in the U.S. market, especially following the success of Apple’s film, F1: The Movie, which grossed over $628 million globally.
Live sports have become a key focus for streaming platforms, as they engage loyal fans and help reduce subscriber churn. Eddy Cue, Apple’s Senior Vice President of Services, expressed his excitement, saying, “We’re thrilled to expand our relationship with Formula 1.” Clearly, Apple recognizes the increasing popularity of F1, with millions of new fans joining the ranks over the past year alone.
So, get ready to rev your engines! With Apple TV stepping up, you’ll have front-row access to all the high-speed action that F1 has to offer. As sports streaming continues to evolve, it’s a great time to explore how platforms like Apple TV are reshaping our viewing experiences. If you’re interested in more great content like this, connecting with Pro21st could be a fantastic next step!
